Wanna Read a Good Brand Story?

Start with Ours.


Digital Marketing

Graphic Design

Content Production

Our founder, Shannon Baylor-Henderson, always knew she wanted to be a writer. From the time she could hold a crayon (and spell a few two-syllable words), Shannon started crafting sentences that told vivid stories that stemmed from her observations and imagination.

Those crazy and exciting stories led her to entrepreneurship. At the age of 9, Shannon started her first business, a greeting card company, where she crafted special and personalized messages inside of blank business cards for her family members. At $2 a pop, Shannon was swiftly on her way to becoming a millionaire–well, not really–but she knew that her writing could translate into big ideas and dollars.

Elementary school homework and cheerleading competitions got in the way of her ambitions to put Hallmark out of business–so did middle school and high school. But, she met some incredible writers along the way, including Adina & Davie, who also wanted to use their writing chops to build an exciting writing career.

Eventually, Shannon made it to college. Somewhere between roaming the campus, crying through a French III oral final exam, and changing her major four times, Shannon embraced the idea that she would become a college drop-out.  Upon telling her parents that college wasn’t a good fit, she faced her first grown-up decision: what would she do with the rest of her life?

After dropping out of college (with a 3.98 GPA), Shannon started her first adulthood semi-successful business, a digital magazine (when digital magazines didn’t exist). She met Irving, another aspiring writer. They began to write books together, and she began to build her brand as a professional writer. They married and made a family together between writing books and writing anything else that would pay.

The “starving artist” phase of her writing career soon emerged, and bill collectors seemed to fully support the idea of her “getting a real job.” The corporate world called her name. Shannon found herself transitioning through a few jobs, hoping that it would subdue the buzz of her artistry and love of entrepreneurship. Although steady paychecks were excellent, she felt writing and entrepreneurship constantly smacking her upside the head and suggesting, “You know better than that! Figure out a way to make your talent and entrepreneurship work!”

While soothing the bruises from the entrepreneurial smack upside the head, she met Kim via Twitter, a talented digital marketer. They agreed to test an idea that converged storytelling and digital marketing. The two strangers built the program and promised to split any money they made. The idea worked, and they decided to strengthen their relationship–over 1500 miles apart. Who says you can’t trust people on the internet?

Shannon toggled back and forth between entrepreneurship and corporate quicksand and eventually dived–again– into full-time entrepreneurship–in the middle of a global pandemic.

That’s when Content Commanders was born. She had already amassed over 15 years of professional writing experience and entrepreneurship. This time, she knew that she didn’t want to go back to the corporate world, and she had an idea with real traction and power. After building and operating Content Commanders for a few months, she started seeing tremendous growth and success. There were so many stories to tell and so many people who just needed professional guidance to tell those stories. Eventually, she convinced ArLynn & Dava that she could pay them to contribute their artistry to the Content Commanders brand, too.

And now, Content Commanders has written over 1 MILLION words in storytelling content, worked with brands across the country, received recognition in media outlets, and even won an award for their impending development of a content development app.

And to think, it started with a snaggle-toothed little girl, who wore big eyeglasses, frilly outfits and loved to write words on paper for people to lose themselves in her stories.

Some things never change. 

*Shannon did eventually get Invisalign to fix her snaggle-tooth appearance.

2021 Content Training Partnership with Year of the Black Entrepreneur

We are very excited to announce our partnership with Triangle Entrepreneurial Leadership’s Year of the Black Entrepreneur (YBE) initiative. 

As the 2021 Content Training Partner, Content Commanders is providing content education, development and resources exclusively to YBE members. This collaboration allows for the ambitious and promising Black entrepreneurs within the YBE network to receive high-quality content for their emerging brands.

YBE Members can enjoy the following service as a result of our partnership:

  • Quarterly Virtual Seminars: Free access to four (4)- 1.5 hour virtual seminars within the YBE Mighty Networks portal; seminars will discuss the power of storytelling, brand building, creative concept and creating opportunities through content development
  • Monthly Content Clinics: Free content auditing appointments to perform our proprietary auditing service on their existing digital, print or social content, as well as to seek guidance & feedback or develop content ideas for their business. We will provide 8 free-of-cost appointments per month. YBE Members will be allowed one (1) content clinic appointment per year. 
  • Ongoing Resources: Free-of-cost resources including ebooks, worksheets, and discounted access to digital content within the Content Commanders library
  • Custom Writing Services: An ongoing 50% discount on the Messaging Commander service throughout the year. Members can order as many Messaging Commander services they’d like and receive custom written content to help grow their brand

Please see the following information to begin your services through this partnership. 

Content Clinic

Content Messaging

Content Commanders will host monthly content clinics, which gives YBE Members exclusive content auditing appointments with the Content Commanders team to perform our proprietary auditing service on their existing digital, print or social content, as well as to seek guidance & feedback or develop content ideas for their business.

We will provide 8 free-of-cost appointments per month. YBE Members will be allowed one (1) content clinic appointment per year. Additional appointments will follow Content Commanders terms & conditions.


  • Click here to order your content audit
  • After you’ve ordered your content audit, you will be provided with a link to schedule your 15-minute clinic session. Please set an appointment to take place one (1) week after you’ve placed your audit.
  • Receive your audit report via email and conduct your content clinic with us. We’ll provide you with feedback and information to add more power, personality & perspective to your content.

Click here to get started with our Content Clinic service.

Throughout 2021, Content Commanders will provide a 50% discount on the Message Commander service (valued at $1,000).  The Message Commander service includes:

  • 1,000 words (2.5 pages) of custom content tailored to fit your brand. Your content will include storytelling, call-to-action narrative, brand voice & style.
  • Delivery of content within 10-days of ordering/content intake
  • Up to two (2) revisions of your content
  • Placement recommendations (how to repurpose and where to place portions of your content to receive the maximum value of your story)

To place your order for the Messaging Commander service, please click here.

Virtual Seminars


Dates, times & links to attend the virtual seminars are released in the YBE Community. Please check your community pages for updates.

Links to access & receive content resources are  shared in the YBE Community. Please check your community pages for updates.

For questions about accessing the perks of this partnership, please contact your YBE administrator.