Discover fun & effective ways to differentiate your brand through the power of your story.
Learn how to unlock, craft and re-tell your story, even if you don't consider yourself as a storyteller!
Course Enrollments close on May 26th 2023
Tell a better brand story that creates opportunities for your brand or small business.
Everyone has a story to tell.
Most people think they're telling their story in the right way, but don't realize that they're oversharing instead of positioning their brand as a powerful stand-out with incredible value. This course will teach you the art of brand storytelling that captivates your audience and drives people to action.
The most challenging part of telling your story is uncovering what makes your brand unique and exciting, exploring authentic and engaging ways to share your story, and learning how to monetize your story.
But telling a story, let alone, a good story, isn't easy. First, there's the anxiety of talking about yourself to people you don't know, while sounding confident and comfortable. Then there's remembering the details of your experiences, without sharing secrets or embarrassing moments. And of course, there's sharing a lifetime of information in less than a minute or else you'll lose their attention and sound like you're rambling.
Storytelling is a lot of work.
Building a solid brand requires you to tell your story all of the time, but the worse part is, you have to tell that story to complete strangers on the internet! Your social media pages, your website, your podcast, your online store-- all of the places where you could potentially make money and create opportunities for your brand require you to tell stories about you, your brand and your products or services.
But you don't think you're that great of a storyteller or you're not exactly clear on what story you should be telling.
Your story is the foundation of your brand and how you should market it. It's why you launched your idea, and it supports the grand vision of impact, success and longevity for your brand.
- Your story explains your journey in owning a small business.
- It builds bridges toward the people you want to reach and engage.
- It unlocks opportunities to connect with the right people, organizations, and resources.
A good story immediately shows your value and calls people to action. They'll want to buy, refer, share, support and participate in what you're offering.
If you're not telling your brand story, you're probably missing out on moments that could catapult your brand.
The SPRING into Storytelling digital bootcamp is a 3-day online immersive training program.
We'll spend two-hours each day, unlocking and activating your story and discovering multimedia ways to use and share your story with the right audiences. You'll gain access to storytelling tricks, templates and techniques that help you masterfully build, tell & share your story across print, digital and social media platforms in ways that authentically capture your personality, showcase your valuable experiences and excite audiences to support your brand.
Here’s What You’ll Get When You Take the Class
We'll spend two hours a day in our virtual classroom talking about your story and putting it to use. You'll take parts of the brand story you've learned to write and place it on your actual platforms to see how it looks in real time. You'll get live instruction and feedback as you build your story as well as step-by-step instruction on using your story in your marketing efforts. Once you've completed the class, you'll have access to the recorded session and a cheatsheet to guide your storytelling skills. By the end of this class, you'll know how to talk about yourself and your brand in ways that create opportunities for you and keeps your audience engaged.
The BIG SIX of Storytelling
Discover the six most beneficial ways that your story will catapult your brand in a meaningful direction
The REAL value of your experiences
Uncover and unlock what your real and powerful story is
and how you should be telling it.
Adding FLAIR to the way you talk about yourself
Reveal fun and memorable techniques to use in crafting and sharing your story
Build, share, GROW
Learn how to position and leverage your story to connect with audiences, attract opportunities and monetize your brand
Visual, Verbal & Written Storytelling UNLOADED
Play around with using multimedia tools and platforms to place and share your story correctly
Put a SPIN on it
Craft your story to re-tell it over and over without feeling redundant or boring.
sessions
Three days. Six hours. Unlimited opportunities.
It's time to lean into your story. You'll tap into your experiences and value in creative and technical ways that benefit you and your brand. Each session is interactive and engaging. You'll listen, talk, take notes, try new techniques, learn from others and play around with tools and apps that help with your storytelling.
June 1, 2023 7-9 pm EST
PART ONE:
Tapping into your story, understanding the value of your experiences and decreasing the anxiety of talking about yourself.
PART TWO:
Build an authentic and engaging story on paper. Learn how to manipulate the story in different variations and re-tell it like it's a new story.
June 2, 2023 6-8pm EST
PART ONE:
Using storytelling & literary techniques to your story to give it flair and distinction.
PART TWO:
Placing parts of your story on your platforms to bring visibility to your brand. Using visual, written & verbal storytelling.
June 3, 2023 10am-Noon EST
PART ONE:
Using your story to build awareness and opportunities for your brand. Sales & marketing with your story.
PART TWO:
Leveraging your story in multiple ways to monetize your brand.
About The Course Teacher,
Shannon Baylor-Henderson
Shannon Baylor-Henderson is the Chief Content Officer of Content Commanders, a storytelling & strategy company. Shannon has spent years crafting stories as books, articles, blog posts, videos, podcasts, infographics, reports and even events! With her help, her clients have landed their stories and brands in national multimedia outlets and have generated millions of dollars. Storytelling isn't only her job, it's what gets her excited! She loves telling stories and helping people discover and release powerful stories for themselves.
When she's not leading a team that's crafting stories for clients, she's most likely taking a fitness class, singing loudly and off-pitch to R&B music, drinking coffee or buying shoes and handbags. That's, of course, if she's not being a #soccermom to her sons and enjoying a casual date night with her husband.
Here’s what people are saying about the course instructor
Laniese D.
Fashion curator & designer
Wow! I had that much value tucked away?
I spoke with Shannon about my brand, and within 30-minutes, she was able to extract & capture the real value I was offering to my brand. I didn't even think about myself in those ways! But everything she extracted was truthful. Most of all, it was powerful.
Raymond J.
Artist, wellness practitioner & personal chef
It's more than my experiences. It's my brand!
I'm a jack-of-all-trades. I can do a lot. But I struggle with packaging my story in a way that makes it sound like I'm not "all over the place". I worked with Shannon and discovered how to tell people how multi-talented I am without losing them. Now, people want me to do all the things I'm good at and see it as a real distinction!
Cammy G.
Educational Consultant
I hated talking about myself. Not anymore!
Networking has always been a "no" for me. The idea of being in a room of strangers and having to introduce myself over & over again made me too nervous. Mostly, it's because I didn't know what to say about myself. After working with Shannon, I learned exactly what to say (and a few different ways to say it) so that people wanted to connect with me. Now I never shy away from an opportunity to meet someone new. I know that my story could make them a potential client!
Telling your story powerfully increases your
brand's value.
Your story belongs to you, but it should be shared with almost everyone.
If you're starting/relaunching your brand or you want to increase the reach and results of your brand's work, the trick is to tell your brand's story--correctly.
It doesn't matter if you're a solopreneur or you have a small team, there's a powerful "why" behind your brand and your work. When you share that "why" and you do it in multimedia formats, you display the distinctive value of your brand--even in a competitive space.
Good marketers will charge you $2,000 to $5,000 to understand, consult and deliver a multimedia story about you and your brand. The results could be amazing! However, they usually only offer one version of your story, which you'll get tired of telling and using on your print, digital and social platforms. Why not learn how to tell your own story for much less?
regular course
Access to the live course & recording
$
397
Advanced course
Regular course + 1:1 coaching
$
797
regular course
One sentence summary of what they get
$
99
/month
Advanced course
One sentence summary of what they get
$
127
/month
Course Enrollments close on May 26th 2023
Want to take the class, but your schedule doesn't allow it?
We get it. Life happens and your schedule is tight. No worries! When you enroll in the class, you'll automatically gain access to the recorded sessions. No matter if you miss an hour, a day or the whole class, you'll be able to learn exactly what you need to do to tell a better brand story.
If you think you'll still want assistance in real time, upgrade to the ADVANCED course to gain access to 1:1 private coaching that you can schedule when it works best for you.
Invest in your story.
Your story is gold that needs to be unearthed and polished. Once you have this gold, your brand is worth so much more. If you’ve decided that you want to see what all this “storytelling” buzz is about or you’re ready to see just how powerful business and brand storytelling is, then this is the bootcamp for you.
